Official Chick-fil-A statement: Yesterday was “unprecedented”

Last night’s question answered: Yep, they’re formally acknowledging Appreciation Day.

We are very grateful and humbled by the incredible turnout of loyal Chick-fil-A customers on August 1 at Chick-fil-A restaurants around the country. Chick-fil-A Appreciation Day was not a company promotion; it was initiated by others.

We congratulate local Chick-fil-A Owner/Operators and their team members for striving to serve each and every customer with genuine hospitality.

While we don’t release exact sales numbers, it was an unprecedented day.

The Chick-fil-A culture and 66-year-old service tradition in our restaurants is to treat every person with honor, dignity and respect – regardless of their belief, race, creed, sexual orientation or gender.

Our goal is simple: to serve great food, provide genuine hospitality and have a positive influence on all who come in contact with Chick-fil-A.

That’s from Steve Robinson, executive VP of marketing. An earlier version of this statement apparently described it as a “record-setting day,” which jibes with what Dan Cathy told Rick Warren yesterday. Not sure why the language would have changed; probably their PR guys just preferred “unprecedented” for stylistic reasons, since it better captures the atmosphere of the event. “Record-setting” is cold and bottom line. “Unprecedented” speaks to the spirit of the enthusiasm.

Either way, here’s what a friend received when she went to CFA today:

The only loser yesterday, besides many thousands of chickens, was this guy, who decided he not only needed to lecture a Chick-fil-A drive-through attendant, he had to record it too. That turned out to be a bad idea; as of this afternoon, he’s part of the 8.2 percent. Click the image to watch.

You must enable JavaScript to log in or leave comments.

You must be logged in and have JavaScript enabled to post a comment.

View the original article here

This post was made using the Auto Blogging Software from WebMagnates.org This line will not appear when posts are made after activating the software to full version.